In the coming future, we are also planning a coke studio-Esque setup for one of our channels “Sidharth Gold” where we will be focusing on the sounds of our soil as well as the revival of traditional and folk music. It has already been garnering much appreciation by the people of Odisha & more than 500 girls have participated in the audition in the 1st season itself. Replying to Saugato’s question on aligning mainstream media to accommodate folk music, Sitaram Agarwal said, “Currently, with the launch of our three Odia Satellite channels, our team had launched a unique singing talent reality show “Mun Bi Namita Agrawal Hebi” which is mainly designed to revive the Timeless Odia devotional songs among the newer generation singers to come. The main challenge has never been in modernizing the sound and injecting the energy, punch, and dazzle, rather it’s more about the creation of unique music that stands out from the saturated type of music in our industry,” said Sidharth Agarwal. As a music label that’s been in the hearts of the Odia people through music for more than 4 decades, we have always taken care to evolve with the taste and the preference of what the people would want to listen to. “People will always invest their time and emotion when the music is good. The panel discussed the role of regional music in the Odia music industry’s foreground. The conference witnessed a panel about Odisha- ‘Spotlight On Odia Music Industry’ having Sitaram Agarwal (Founder, Sarthak Music), Sidharth Agarwal (Director, Sidharth TV Network), Saugato Roy Choudhury (Music Supervisor & Journalist), and Antara Chakrabarty (Odia Playback Singer) on board. Recently held India’s biggest musical conference ‘All About Music’ hosted panel discussions about emerging regional music in India.